Newsroom
Product updates from the HOOP network — what is live on the ride screen today, and what is still being built. Each entry says which.
Say it the way you say it on the road — “Nafasi kutoka Githurai hadi CBD saa kumi na moja asubuhi” — and HOOP Brain fills the ride form for you: pickup, drop-off, day and time. English, Swahili and Sheng all parse the same way, on your own device.
Every request saved by HOOP gets a 4-digit PIN. The team reads it to you on the confirmation call, and you give it to your driver at pickup — the hand-shake that ends a wrong-car pickup before it starts.
Offices of three to six colleagues can lock a recurring morning van with a seat for each person. When someone is sick, their seat stays on the run — no one loses the ride, nobody pays double.
Fixed-route electric shuttles are on the roadmap for the Ruiru–Thika stretch, priced at seat level and marked beta everywhere else. Seats open up county by county as the route is surveyed.
HOOP never asks for a card and never charges on this site. The team confirms the fare on your call, then the M-PESA request arrives on your phone and you approve it there. Decline, and the seat is released.
Lady HOOP began in Nairobi and is now a switch on every request, in every county we price. Flip it on and the HOOP team looks for a woman driver on your route, then confirms the match on your call before you step out.
Want to see it on a real route? The ride screen prices all four products live.